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Make Money with an Advertising Business
Make real money providing a real service. Even if you have no training or experience in advertising, publishing or business-to-business sales. That's not a pipedream. It's a fact that just about anyone can put into action.
Businesses in your area need more customers. They have products, services or both to sell that won't sell unless more people know about them, and know why they should even be interested. What those businesses need, and most know they need, is a more effective way of advertising. A way they can afford. And way that actually reaches more people.
That's where you and your simple Adsheet business come in. With an ordinary computer, even an old one, and a few basic programs or apps (that may even be free), you can provide a much needed service to local businesses.
If the local or regional newspaper is failing serving the local community effectively then a smaller, newsletter-sized publication may be a great way to bring an income. A number of factors should be considered.
One: Is there already a small weekly or monthly paper serving ads only? If so, is that publication distributed effectively in the marketplace? Many small publications drop off copies at convenience stores and other businesses. Not so many make sure the paper is also taken to the residents, office buildings, and other public places. Actually serving the advertisers who pay good money for ads is the key to success. The more readers your paper has, the better you serve the advertiser & earn your income.
Two: While there's very little room in your ad sheet to include a lot of other content, something of additional local interest is a plus. In this mini version of a shopper, you will sell and publish ads. Mostly you will serve the businesses in the area. But you may also include ads from anyone wanting to sell a product, hold a garage sale, or advertise their services, such as mowing lawns, babysitting, etc. Additional content aimed at drawing readers may include humor (keep it clean, if you want success), information for tourists, consumer tips, local or national historical notes, and other facts of interest.
Three: Think about how you will distribute the publication. Creative effort and a knack for selling ads will help, but the actual distribution of your adsheet will make or break your new business. Postal permits make it reasonably inexpensive to mail to various neighborhoods or business districts. Your post office can give you lots of help in planning routes. A local mailing service can also help you plan the most economical mailings. Get quotes and information from two or three before deciding on a mailing service. (They may actually be able to mail your little paper for less than you could do it yourself.)
Four: How will you design and produce each issue? You will need a good computer. Nothing super fancy is required, but it needs to be able to run publishing software of some kind, as well as graphics software. The whole idea of the adsheet is advertising, and that means ads. You will want good, clean & legible ads. Readers must respond to the ads or your advertisers will stop using your service. Readers cannot respond to ads they can't read or understand. And if the paper is too ugly, messy or sloppy, it will be doing more harm than good. So you'll need to be able to produce decent ads and a good, clean paper.
Ready to Give it a shot? If the local market seems to be in your favor, that is, if the local paper is priced too high for many smaller businesses, and if you can distribute, either by hand or through the post office so as to gain an edge over other publications, you may be able to make a decent income from starting your own local adsheet. In any case, it may at the very least, earn a good second income, while to hold down a regular or part-time job.
Or see: Real Business Opportunity
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